Our flagship channel engagement tool, the Experts App, serves as a high-impact, digital loyalty platform for over 2,5 lakh electricians and retailers. It leverages gamification, instant redemptions and thorough KYC compliance to foster engagement and increase wallet share.
Registered members on the Experts App
Complementing this, the Pro+ app digitises field execution and speeds up influencer onboarding. These integrated platforms expand market reach and secondary sales without additional headcount. Looking ahead, we are set to launch ‘Polycab Polyratna’, a unified, AI-driven loyalty ecosystem designed to integrate all influencers into a single framework.
We have embedded AI across our retail operations, utilising a centralised data lake to deliver ML-based personalised offers, re-engage customers, and scale our market presence. To ensure network integrity, we deploy geospatial analytics for enhanced fraud detection and outlet validation via our Sales Force Automation (SFA) app, effectively preventing data duplication. Furthermore, sales strategies are optimised through geospatial AI, significantly elevating workforce productivity and territory management.
To enhance the post-purchase experience and guarantee product authenticity, we have transitioned E-Warranty registration into a mobile-first, friction-free process. Consumers simply scan a QR code on their Polycab product and authenticate via a secure OTP. Upon uploading a digital invoice, the system cross-verifies data through the Pharma Secure Portal, providing instant approval and a digital warranty certificate. By eliminating physical documentation, this digital-first approach maximises consumer convenience and solidifies brand trust.
Scaling Reach with Quick
Service Depots
To complement our digital agility with physical accessibility, we launched the Quick Service Depots (QSD) initiative, opening six new depots this year to serve Tier-2 and Tier-3 markets with express availability and full product ranges. Digital scanning, First-In-FirstOut (FIFO), and IT-based workflows across these hubs guarantee product quality and supply accuracy, especially for our Fans and Lighting businesses.
The P-Connect platform has transformed the distributor experience by providing end-to-end channel finance visibility and a user-friendly wire grid view for faster, more accurate order placement. Our commitment to digitisation extends globally; the Global Trade Automation (GTA) portal now automates approximately 90% of our postpurchase back-office workflows for exports. This transition ensures total traceability and rigorous compliance across every international transaction.
Automation achieved in exports back-office workflows
Recognising Excellence
Our commitment to continuous operational and digital improvement creates a tangible impact across the industry. The Confederation of Indian Industry (CII) validated our supply chain ecosystem at the prestigious Supply Chain and Logistics Excellence (SCALE) Awards in December 2025. We secured top honours in two major categories: Kaizen and Excellence in Supply Chain – Electrical & Electronics Industry. These prestigious awards reflect the deep dedication of our teams to drive continuous innovation across the entire value chain.
