Combining advanced manufacturing, proprietary R&D, robust financials and secure supply chains through backward integration, we are poised for sustained success. Our clear, execution-focused growth strategy enables us to consistently deliver value and positions us for long-term market leadership.
Market Leadership in W&C
Polycab is the market leader in the Wires & Cables (W&C) industry, holding a 26-27% share of the domestic organised market and 19-20% of the overall ~`900 billion market. Since our listing six years back, we have gained 8–9% market share in the organised segment, reflecting consistent outperformance. With a scale nearly twice that of the second-largest competitor, Polycab leads in both size and breadth, offering over 9,600 SKUs. Our products serve diverse sectors, including infrastructure, real estate, industrial manufacturing and data centres, among many others. Additionally, we are also the most profitable player, achieving the highest EBIT margins in the industry, highlighting the strength of our operations, brand and customer relationships
Market Share in Domestic Organised W&C Market
Well-footed FMEG Player
Since entering the FMEG segment in FY 2013–14, we have scaled the business to `16,535 million in FY 2024–25, achieving a CAGR of 25% over the last nine years. Our portfolio includes six major categories—fans, lights & luminaires, switchgears, switches, conduit pipes & fittings and solar inverters — enabling us to meet the evolving needs of Indian households and businesses. We are capitalising on long-term structural trends like urbanisation, rising affordability, electrification, green energy and increasing consumer preference for premium and efficient products. With a pan-India presence and over 5,400 SKUs, we aim to boost our market share across categories, aspiring to be among the top three in each. Supported by in-house manufacturing and strong backward integration, our products are recognised for quality and reliability, fostering nationwide customer trust.
FMEG Business growth over past 9 years
Pan-India Network
Our extensive pan-India distribution network is a critical driver of our success. With over 4,300 authorised dealers and distributors, we have a presence in more than 2,00,000 retail outlets across the country. Backed by an industry-leading 24-hour delivery capability, our network ensures better product availability. In addition to traditional channels, we operate 14 Polycab Galleria and Arena experience centres in key cities, providing immersive experiences for our customers. Our omnichannel strategy, which includes e-commerce, modern trade stores and a mobile app, ensures better product accessibility for customers across channels.
Authorised Dealers and Distributors
Our backward integration ensures quality and efficiency, while our R&D team drives innovation. Supported by a skilled management team, we are scaling our capabilites and succeeding across both domestic and global markets
High Degree of Backward Integration
At Polycab, a high degree of backward integration is a core strategic strength that underpins our commitment to quality, efficiency and reliability. We are fully backward integrated in our W&C business and over 90% integrated in FMEG, enabling us to maintain stringent control over input materials, production processes and final output. This integration ensures consistent product quality, improves cost efficiency and enhances supply chain agility — allowing us to respond swiftly to market demand and ensure better availability across channels. For our customers, it translates into greater trust, reliability and timely access to high-performance products. For us as a Company, it strengthens margins, reduces dependence on external vendors and safeguards business continuity, creating long-term competitive advantage.
Backward integration in W&C
Strong R&D Capabilities
Innovation is central to our growth. Our NABL ISO 17025-certified R&D centre, with a team of around 90 R&D professionals, is at the forefront of driving technological advancements in our products. We have developed pioneering solutions, including eco-friendly power cables and electron-beam irradiated cables, in-line with sustainability trends. Furthermore, our collaborations with four international research teams enable us to push the boundaries of polymer science and niche cable development, ensuring that we remain ahead of the curve. In our FMEG business, we are significantly ramping up R&D efforts to develop products with stronger customer value propositions. Our focus is on building differentiated, highquality offerings that address evolving consumer needs across the pricing spectrum, helping us stand apart from competitors and serve a wider range of households and commercial users.
Strong team of R&D professionals
Quality Management Team
A key strength of Polycab lies in its high-calibre and well-balanced leadership team. Our professional management team comprises seasoned industry experts who bring deep domain knowledge and operational excellence, driving the business efficiently on a day-to-day basis. They are supported by a visionary promoter group that continues to steer the Company with long-term strategic thinking and a strong commitment to values. Complementing this is our Board of Directors, which includes accomplished leaders from diverse sectors, offering independent oversight and rich insights that help shape our governance practices and long-term direction. Together, this collaborative leadership ecosystem ensures that Polycab remains agile, forward-looking and well-governed in a dynamic business environment.
Total experience of senior leadership