Transition to Industry-focused Vertical Structure

• We are implementing a vertical-focused approach by segmenting the industry into five distinct sectors. This structured strategy will enable us to address opportunities more effectively across each vertical, ensuring comprehensive market coverage without overlooking any potential
• Create dedicated teams for each vertical to focus on sector-specific opportunities

Pivot from Product to Solutions

• Shift from providing just products to offering comprehensive electrical solutions
• Assist customers through the entire journey, from project planning to product supply
• Cater to the full needs of clients in various industries, ensuring integrated and tailored solutions

Secondary Sales Through Focused Demand Generation

• Use market intelligence, secondary sales tracking and customer insights to identify high-potential regions and tailor demandgeneration efforts for maximum impact
• Equip distributors and retailers with the right tools such as promotions, training and marketing support to convert demand into sales effectively and improve secondary sales velocity
• Generate demand at the influencer and end-user level through targeted marketing, influencer engagement (e.g., electricians, contractors) and on-ground activation programme to improve pull-through

Create and Execute a Winning Strategy for the Sunrise Sectors

• Focus on high-growth sectors like electric vehicles, data centres and renewable energy
• Develop and implement targeted strategies for these emerging sectors
• Introduce customised solutions specific to the needs of these industries

Institutionalise Micromarket Strategy

• We are implementing a vertical-focused
• Tailor offerings to the specific needs of regional markets
• Implement localised marketing and sales strategies to cater to regional variations in demand
• Focus on both urban and rural markets to capture growth across all areas

Scale up Influencer Management Programme

• Strengthen relationships with electricians, contractors, retailers and other key decision-makers through structured loyalty programme, training sessions and regular engagement activities
• Onboard a larger base of influencers across regions, especially in underpenetrated markets, to drive product advocacy and enhance brand visibility at the grassroots level
• Use digital platforms and mobile apps to track engagement, deliver personalised communication and monitor performance, enabling data-driven management and improved ROI on influencer initiatives

Enhance Brand Positioning

• Elevate Polycab’s positioning as a trusted and innovative brand through consistent messaging and high-impact campaigns across traditional and digital media
• Highlight product quality, technological superiority and customer-centric solutions to differentiate from competition
• Develop relatable, insight-driven storytelling and regionalised campaigns to resonate with diverse customer segments and deepen brand affinity

Drive Profitability through Product Premiumisation and Cost Optimisation

• Increase salience of higher-margin premium products by catering to the growing demand for premium electrical solutions
• Optimise manufacturing processes to reduce costs while maintaining quality
• Streamline logistics to ensure cost-efficiency throughout the supply chain

Expanding into Strategic Niche Markets with High Growth Potential

• Focus on regions with growing infrastructure and industrial demand such as North America, Europe, Australia and the Middle East where premium quality and reliability offer a competitive edge
• Develop and customise product portfolios to meet specific regulatory, technical and customer requirements in niche markets, enhancing relevance and acceptance
• Establish and strengthen alliances with local distributors, EPC contractors and influencers to accelerate market entry, ensure last-mile reach and build longterm customer trust

Approvals from Identified Large EPCs

• Secure approvals from large EPC (Engineering, Procurement and Construction) firms
• Build long-term partnerships with key players in infrastructure and industrial projects
• Position Polycab as the preferred supplier for major infrastructure projects

Targeted Offerings Tailored to Specific Geographies and Customer Segments

• Customise products and solutions for different geographic regions and customer segments
• Adapt pricing models and marketing strategies to suit local demands
• Focus on meeting the specific needs of industries such as renewable energy, oil and gas and infrastructure

Distribution and Logistics Optimisation

• Strengthen relationships with distributors to ensure timely deliveries
• Optimise logistics to reduce lead times and improve product availability
• Implement advanced tracking technologies to enhance supply chain visibility

Elevate R&D Investments for Product Innovation

• Increase investment in R&D to stay ahead of market trends and meet future customer needs
• Develop cutting-edge solutions for industries like smart cities and renewable energy
• Focus on sustainable and energy-efficient products that cater to growing environmental concerns

Optimise Supply Chain

• Use data analytics to improve forecasting and inventory management
• Strengthen supplier relationships to ensure the reliability and quality of materials
• Implement automated systems to streamline supply chain operations

Digitisation of Processes across Stakeholders

• Digitalise order management, customer interactions and internal workflows
• Improve communication and collaboration across teams and stakeholders
• Implement data-driven tools for better decision-making and efficiency

Automation-Led Manufacturing Productivity

• Invest in automated manufacturing systems to reduce reliance on manual labour and increase production capacity
• Use AI and IoT technologies to monitor manufacturing processes in real-time
• Ensure consistent product quality through automation

Succession Planning

• Develop clear succession plans for key leadership roles within the organisation
• Identify and nurture high-potential employees to ensure leadership continuity
• Ensure that leadership transitions are smooth and is capable of maintaining long-term stability

Building Leadership Pipeline

• Focus on leadership development through mentorship and training programmes
• Build a strong talent pool for future leadership roles within the Company
• Encourage leadership at all levels by offering growth opportunities

Integrating Customer-Centricity into the Core of Business Operations

• Ensure that customer satisfaction is at the heart of all decision-making processes
• Use customer feedback to drive improvements in product offerings and services

Foster a customer-first culture across every department, from R&D to sales and customer support

• Foster an Inclusive, Collaborative and Growth-Oriented Culture
• Promote diversity and inclusion throughout the organisation
• Foster an environment where all employees feel valued, respected and motivated to contribute
• Encourage collaboration between departments and teams to achieve Company goals

Resource Efficiency

• Implement resource-efficient practices to reduce waste in production and manufacturing
• Focus on energy conservation and sustainable practices across all operations
• Increase use of recyclable materials and focus on environment-friendly packaging

Sustainable Sourcing

• Partner with suppliers who adhere to sustainable sourcing practices
• Use eco-friendly materials wherever possible to reduce environmental impact
• Work with suppliers who have strong ethical and environmental standards

Diversity & Inclusion

• Promote a diverse workforce through recruitment, retention and career development programmes
• Conduct regular sensitisation workshops, unconscious bias training and employee resource group initiatives to build awareness and drive behavioural change that supports inclusion
• Encourage equal opportunities across all levels of the organisation

Further Enhancing Transparency and Disclosure

• Enhance corporate governance by improving transparency in financial reporting
• Regularly update stakeholders on business performance, sustainability goals and strategic initiatives
• Strengthen accountability across the organisation to ensure trust and credibility with all stakeholders