Value Chain Partners
We have created a holistic ecosystem of value chain partners including suppliers, dealers, distributors and influencers. It has empowered us to broaden our reach, engage effectively with customers and adhere to responsible sourcing strategies.
2,00,000+
Influencers on the Polycab Experts Digital Platform
1,00,000+
No. of MSME Vendors
~88%
Sustainable Sourcing in FY 2024-25
SDGs Impacted
Linkage of Capitals
FFinancial Capital
Leveraging our financial strength to ensure optimal inventory levels across our operations and dealer network
MManufacturing Capital
Ensuring quality standardisation to empower value chain partners in delivering consistent value to our customers
IIntellectual Capital
Extending our digitisation initiatives across the supply chain to enhance efficiency and ensure the quality of raw materials
HHuman Capital
Enhancing procurement from MSMEs to contribute to the growth and development of the domestic industry
SSocial and Relationship Capital
Fostering an inclusive ecosystem that supports and uplifts all value chain partners
NNatural Capital
Collaborating with suppliers to align their practices with our sustainability framework
Material Topics
2 Circular Economy & Waste Management
4 R&D, Innovation & Product Stewardship
10Occupational Health & Safety
12Product Safety & Quality
14Corporate Governance, Ethics and Integrity
15Responsible Sourcing
Our Goals and Targets for Value Chain Partners
100%
of strategic suppliers to be assessed on ESG criteria by 2030
Supplier Engagement Philosophy
Our Approach to Value Chain Partner Engagement
The Influencer Management department, operating across 50+ cities in India, including major metropolitan areas and Tier 1 and Tier 2 cities, reflects Polycab's proactive approach to engage with key value chain partners, particularly within the electrician community.
A dedicated team engages with electricians through offline as well as online channels to provide knowledge about appropriate product usage, promote loyalty schemes and gather valuable feedback. This approach aims to improve the usage of Polycab products, encourage upgrades and implement range selling.
50+
Cities reached in FY 2024–25
How We Engage with Them
- Regular supplier/vendor meets
- Contract revision and negotiation meetings
Key Topics Discussed
- Responsible sourcing practices
- Ethical supply chain management
- Strengthening distribution networks
- Empowering value chain influencer
Pro+ App
To drive lead and demand generation through Influencer Management Team, we have launched a Pro+ App. Since it’s launch in November 2023, we’ve strengthened our ability to directly engage with over 15,000 electricians and ensure consistent placement of Polycab products across new construction and renovation sites covering more than 50 cities.
Responsible Sourcing Practices
Upholding the principles of safety, health, environment, labour, human rights, ethics and fair business, our Supplier Code of Conduct (SCoC) is aligned with recognised national and international standards. In line with India’s Nationally Determined Contributions (NDCs), we demonstrate our commitment to supporting the country’s net-zero emissions target. Notably, in FY 2024-25, 87.8% of our inputs by value were procured from sustainable sources, marking a significant step towards responsible sourcing.
Skill Building with Utkarsh
We launched the Utkarsh programme to support continuous skill development within the electrician community. Open to all, regardless of prior affiliation, the initiative focuses on hands-on, practical exposure over theory. Till date, over 2,000 electricians have received training and Recognition of Prior Learning (RPL) certification through the Construction Skill Development Council (CSDC) and National Skill Development Council (NSDC). Accessible to electricians in Gujarat, Punjab and Madhya Pradesh, the programme enhances professional capabilities and technical confidence.
2,000+
Electricians trained and RPL-certified through the CSDC and NSDC
Electrician Loyalty Programme
In FY 2024–25, we introduced a pioneering Electrician Loyalty Programme that extends beyond conventional incentives. Most notably, we became the first in the industry to offer medical insurance for electricians and their spouses. Till date, over 8,000 insurance policies have been issued, reflecting our commitment to both professional and personal well-being. The programme also includes high-quality tools, family-focused rewards and scholarships for children, reinforcing our long-term partnership with this essential community.
8,000+
Insurance policies issued to electricians and their spouses
Experts
Digital Platform
To enhance our engagement with electricians and retailers, we have revamped Experts Loyalty Programme, a digital-first solution offering a seamless and rewarding experience. With features such as instant bank transfers and a userfriendly interface, electricians and retailers can easily redeem points and manage their rewards in real time. The platform has welcomed over 2,00,000+ users consisting of electricians and retailers, creating a connected, responsive and digitally empowered community.
2,00,000+
Electricians and Retailers onboarded to the Experts digital platform
Strengthening Distribution Networks
Digitalisation and automation of our distribution network are critical to strengthening our resilience and operational efficiency. By integrating product tracking and automation across the entire product lifecycle, we ensure effective management from warehouse to customer. Tools like dashboard-based reports for data insights and the digitalisation of reverse logistics contribute to improved working capital and optimal resource utilisation.
Building on these advancements, Salesforce has emerged as a unified platform, bringing together various stakeholders, including the Technology Team, Channel Partners, Panel Builders, Key Account Managers and specialists from the Lighting and Cable divisions. This integration has streamlined processes, minimised manual effort and boosted overall efficiency. Additionally, the transition to Salesforce, coupled with loyalty programmes for electricians and retailers, has optimised the distribution process, making it faster, more efficient and customer-centric. In FY 2024-25, our focus on converting, upgrading, range selling and gathering valuable feedback further enhanced distribution effectiveness and expanded customer reach.
Onboarding time reduced by
50%
Fully automated, streamlined onboarding system
Key Features of Salesforce Platform
Sales Dashboard
Order Management
Sales and Financial MIS
Quick Product Information
Price Communication
Robust Global Platform
Convenient and Rapid
Real-time Oracle Integration
Empowering Value Chain Influencers
Influencer Connect Programme is designed to build meaningful relationships that drive brand awareness, enhance engagement and foster mutual growth. Through this initiative, we have successfully piloted loyalty programmes that directly engage electricians and retailers, offering tailored campaigns powered by AI/ML. Looking ahead, we aim to provide medical insurance and scholarships for electricians' children through these loyalty programmes.
